| Pricing model | Two plans: Annual is $59 a year for one site, Lifetime is $99 once for unlimited sites, and the bill never changes with traffic. | Metered by monthly pageviews. Cost rises as you move up pageview tiers. |
| Monthly view limit | No view or pageview caps on any plan. | Capped per tier: 10k (Free), 20k (Essential), 100k (Growth), 500k (Premium), custom (Master). |
| How a pageview counts | Not counted. There's no metering. | Counted on every page load whether or not a campaign shows (OptiMonk's own definition). |
| Free entry | A 7-day free trial needs no card. Paid plans are Annual at $59 a year, or Lifetime at $99 once. | Permanent free plan: 10,000 pageviews/mo, 1 domain. |
| Branding badge | No Powered-by badge on any plan, including the Annual plan. | Branding removal tied to higher plans (or a one-time fee). |
| Popup types | Modals, slide-ins, and exit-intent popups with display and targeting rules. | Popups, embedded and nano bars, with deep targeting and display rules. |
| A/B testing | No built-in A/B testing depth. | Yes. Built-in A/B testing on headlines, offers, and messages. |
| Personalization and segmentation | Simpler display and targeting rules only. No advanced segmentation. | Advanced segmentation, onsite personalization, and product recommendations. |
| Where captured leads go | Straight to your CRM, email tool, or webhook. Amabrik never stores leads. | Captured data lives inside the OptiMonk platform. |
| Widget suite beyond popups | 10 widgets plus 2 scanners on every plan (cookie consent, chatbot, forms, more). | Popup and CRO product only. No cookie-consent CMP, chatbot, or scanners. |
| Loader weight | Loader under 5 KB, code-split, lazy-loaded, heavy widgets in their own frame. | Not published. |
| Best fit | No-metering popups plus a full website toolkit at a fixed price. | Deep CRO, A/B testing, and personalization, especially ecommerce and Shopify. |