Amabrik's forms embed on-brand on any site, WordPress or not, and forward every submission straight to your own CRM, email tool or webhook the instant it lands. There's no entries database to secure, no yearly license to renew, and 9 other widgets plus 2 scanners come in the same snippet.
The differences that decide where your leads live, what you renew, and what platform you're tied to.
Gravity Forms only runs inside a WordPress install, so it's tied to your WordPress version, theme and plugin stack. Amabrik is one snippet you paste on any site: WordPress, Shopify, Webflow, Wix, Squarespace, Framer, Ghost, a custom build, or an AI-built site from Lovable, v0, Bolt or Cursor. The same form works everywhere, with no plugin to keep updated.
Gravity Forms saves every entry in your WordPress database, so each submission is a row in your own database that you have to secure and delete to stay clean under GDPR. Amabrik is a pure pass-through: form leads forward straight to your connected CRM, email tool or webhook the instant they land, never stored or logged. There's no entries table on Amabrik, so there's nothing to breach or export.
Gravity Forms puts payments, signatures, surveys and user registration behind its Pro and Elite tiers, so the features you need decide the price. Amabrik includes every form feature in one plan, plus 9 more widgets, for $59 a year or $99 once.
Every Gravity Forms license renews yearly, and updates and support stop when it lapses. Amabrik's $99 Lifetime plan is a one-time payment for unlimited sites, with no renewal and no per-site license to track.
Gravity Forms only builds forms, but Amabrik's plan also includes cookie consent, banner, popup, AI chatbot, reviews, social feeds, social proof, bookings and a chat button, all from one snippet under 5 KB.
Every Amabrik plan includes a Security scan (leaked keys, exposed .env, missing headers) and an SEO/AEO scan that returns an SEO score and an AI-search visibility score, each finding with a copy-paste AI fix prompt.
Every row is a concrete fact. Gravity Forms figures verified as of July 2026.
| Feature | AmabrikRecommended | Gravity Forms |
|---|---|---|
| Product type | Embeddable widget suite (forms is 1 of 10 widgets) | WordPress-only form plugin |
| Works without WordPress | Yes, one snippet on any site | No, needs a WordPress install |
| Where submissions go | Forwarded to your CRM, email or webhook, never stored | Saved as entries in your WordPress database |
| Pricing model | Annual or one-time Lifetime, no usage caps | Renewing yearly license across three tiers |
| Entry price | $59/yr (1 site) or $99 once (unlimited sites) | $59/yr Basic (1 site), no free plan |
| Unlimited sites | $99 once, lifetime | $259/yr Elite, renews yearly |
| Payment collection in forms | No (leads only, straight to your CRM) | Yes, via Stripe or Square add-ons (Pro and Elite) |
| Conditional logic and multi-step | Both built in | Both built in |
| Signature field | Yes, draw-to-sign | Yes, Signature add-on (Elite) |
| Spam protection | Honeypot and proof-of-work, no CAPTCHA | reCAPTCHA or anti-spam add-ons |
| Other widgets | 9 more widgets plus 2 scanners included | Forms only |
| Performance | One snippet under 5 KB, code-split, lazy-loaded | Runs on your WordPress and its plugin stack |
| Free to try | 7-day trial, no card; 14-day money-back | No free plan; paid yearly license only |
Amabrik has two simple plans and no usage caps. Gravity Forms is a yearly license that climbs as you add sites and the add-ons you need.
Two simple plans, no usage caps and no renewal on Lifetime.
$199 $99one time for unlimited sites, or $59 a year for one site. Every widget and both scanners included. Launch price for the first 100 customers
Renewing yearly license across three tiers.
$59a year for Basic (1 site), then $159 Pro (3 sites) and $259 Elite (unlimited sites). Renews yearly.
Gravity Forms starts at $59 a year for one site and climbs to $259 a year for unlimited sites, and payments or signatures mean buying up to Pro or Elite, every year. Amabrik is $99 once for unlimited sites, every widget included, and it never renews. See Amabrik pricing.
Forms is one of 10 widgets in every Amabrik plan, so the same snippet covers a lot more than a form.
Yes. If you want an embedded, on-brand form that routes leads to your own CRM, email tool or webhook rather than saving them in a WordPress database, Amabrik is the right fit. It works on any site, not just WordPress, has no submission caps, and includes 9 other widgets and 2 scanners. Gravity Forms adds WordPress-native features like an entries manager, payment add-ons, user registration and surveys, which is a different category from a clean embedded form, so for most sites Amabrik is the better choice.
No. Gravity Forms only runs inside WordPress, but Amabrik is a single snippet you paste into any site. It works on WordPress, Shopify, Webflow, Wix, Squarespace, Framer, Ghost, custom builds and AI-built sites from Lovable, v0, Bolt and Cursor. The same snippet also powers the other 9 widgets.
Straight to your own connected CRM, email tool or webhook, the instant a visitor submits. Amabrik is a pure pass-through and never stores or logs submissions. There's no entries table and no submissions viewer inside Amabrik, so there's nothing to lock you out of or leak.
Yes. Gravity Forms saves every entry in your WordPress database, where you view and export it, even when you also forward it to a CRM through an add-on. That makes your WordPress install a data store you have to secure and clean under GDPR. Amabrik holds none of your leads, so there's nothing on our side to secure.
Amabrik has a 7-day free trial with no card and a 14-day money-back guarantee, but no forever-free plan. Gravity Forms has no free plan at all: it's a paid yearly license that starts at $59 a year for one site. Amabrik never adds a Powered-by badge and never caps submissions.
It depends on how you count. Amabrik is $59 a year for one site, or $99 once for unlimited sites with no renewal. Gravity Forms renews every year: $59 Basic for one site, $159 Pro for three sites, or $259 Elite for unlimited sites. For unlimited sites across a few years, Amabrik's one-time $99 is far less than a renewing $259 a year.
No. Amabrik forms capture and forward leads to your CRM, email tool or webhook, but they don't process payments. Gravity Forms collects payments through Stripe and Square add-ons on its Pro and Elite tiers, which is a separate, payments-focused use case. For lead capture that routes straight to your own tools with no caps and no stored data, Amabrik is the better choice.
Gravity Forms is a WordPress-native forms product with an entries manager, payment collection through Stripe and Square add-ons, user registration, surveys, polls, partial entries and PDF output on its higher tiers. Amabrik's forms don't collect payments, run WordPress user registration or keep an entries database, because Amabrik focuses on a clean embedded form that feeds your own CRM plus 9 other widgets and 2 scanners in one snippet. For the on-brand capture most sites need, on any platform, that's the better choice.
Yes. You add one Amabrik snippet to your WordPress site and enable the forms widget, and it works without a plugin to keep updated. The difference from Gravity Forms is that Amabrik also runs on Shopify, Webflow, Wix, Framer and custom sites from the same tag, and it forwards leads to your CRM instead of saving them in the WordPress database.
Switch if you'd rather your leads land in your own CRM than in a WordPress database, want forms that run on any platform instead of only WordPress, want a one-time price with no yearly renewal, and want 9 other website widgets and 2 scanners in the same plan. Gravity Forms' WordPress-native features are a different category, so for sites that want clean embedded capture plus the rest of a widget suite, Amabrik is the better choice.